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Nota : Ceci est la version 2014–2015 de l’annuaire électronique. Veuillez mettre à jour l’année dans la barre d’adresse de votre navigateur pour une version plus récente de cette page, ou cliquez ici pour consulter l'annuaire la plus récente.
Nota : Ceci est la version 2014–2015 de l’annuaire électronique. Veuillez mettre à jour l’année dans la barre d’adresse de votre navigateur pour une version plus récente de cette page, ou cliquez ici pour consulter l'annuaire la plus récente.
Entrepreunariat : Essential business acumen required to plan and launch a new venture. The various facets of entrepreneurship dealing with idea generation, valuation techniques, funding, data sources, intellectual property, legalities and business plan development will be explored.
Trimestres : Automne 2014, Hiver 2015
Chargés de cours : McCully, Philip (Fall) McCully, Philip (Winter)
Entrepreunariat : Identify target customers, crystalize the venture’s customer value proposition, and develop an effective sales plan. Also, “win-win” business negotiation techniques will be reviewed.
Trimestres : Hiver 2015
Chargés de cours : Durante, Domenico (Winter)
Entrepreunariat : This application-based course provides students with hands-on experience in planning a new venture in its entirety. Students will work in teams to develop a new start-up idea project during the term.
Trimestres : Hiver 2015
Chargés de cours : McCully, Philip (Winter)
Politique : This course will focus on the concepts and activities of entrepreneurship in the small business environment. Through the analysis of small business situations and the study of related case material, students will learn the fundamental actions required in practice to start and manage a small business. Skill acquisition will be oriented toward learning to prepare a business plan.
Trimestres : Automne 2014
Chargés de cours : Whittaker, Gary (Fall)
3 unités parmi les cours suivants :
Droit (CCE) : Sources and administration of law; the Canadian Constitution and the division of powers; the Quebec Civil Code, comprising the law of persons, the law of property, obligations, contracts, sale, lease and hire, mandate, suretyship, hypothecs and prescription.
Trimestres : Automne 2014, Hiver 2015, Été 2015
Chargés de cours : Cox, Robert (Fall) Cox, Robert (Winter) Sepinwall, Bernard (Summer)
Gestion : Focus on main concepts and theories of project management from initiation to close-out. Topics include: project life cycle, planning, scheduling, implementing, monitoring, controlling, close-out and ethics. The concepts presented apply to projects of various sizes, types and degrees of complexity.
Trimestres : Automne 2014, Hiver 2015, Été 2015
Chargés de cours : Chasse, Andrew (Fall) Chasse, Andrew (Winter) Gauthier, Sylvain; Champenois, Christian (Summer)
Restrictions: Open to students currently in a program. Not open to Special Students.
Marketing : Concepts of service marketing. Current trends. Strategic marketing plans for services. Customer satisfaction issues in services marketing: timing, communication, quality, loyalty. Service marketing for private and public sectors.
Trimestres : Hiver 2015
Chargés de cours : Moscovitz, David Lewis (Winter)
Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.
Trimestres : Hiver 2015
Chargés de cours : Cipriano, Mary Ann Lisa (Winter)
Marketing : Marketing management considerations of a company seeking to extend beyond the confines of its domestic market. A review of product, pricing, channels of distribution and communications policies to develop an optimum strategy (between adapting completely to each local environment and standardizing across them) for arriving at an integrated and profitable operation. Particular attention to international marketing and exporting in the Canadian context.
Trimestres : Hiver 2015, Été 2015
Chargés de cours : Delorme, Bruno (Winter) Desrosiers, Lee (Summer)
Politique : This course will provide students with leadership skills pertaining to communication and networking in the workplace. Topics covered include influencing, appraising situations, business networking, teamwork and delivering effective presentations.
Trimestres : Automne 2014, Hiver 2015, Été 2015
Chargés de cours : Callaway, Yvonne; Walsh, Brendan (Fall) Delorme, Bruno (Winter) Pitts, Charles (Summer)
Politique : This course deals with fundamental international business issues: the international business environment, foreign exchange risk, multinational corporations, international organizations, international sources of financing, international marketing policies, essential factors to be considered when entering foreign markets (licensing and exporting) and international management.
Trimestres : Automne 2014, Hiver 2015
Chargés de cours : Saba, John (Fall) Horowitz, David (Winter)
Core Program
Politique : Role of leadership training and development in personal and organizational effectiveness. Assessing and developing personal leadership skills; developing leaders in organizational settings.
Trimestres : Hiver 2015
Chargés de cours : Saggers, Robert E (Winter)
Ou tout autre cours de niveau 500 ou 600 offert et approuvé par l'unité du Développement de carrière et perfectionnement professionel.