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Overview
Public Relations : Context in which media operate (regulation, ownership, practical constraints).Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.
Terms: Fall 2010, Winter 2011
Instructors: Depow, Elaine (Fall)
- Prerequisites: CPRL 510 and CPRL 520