Vue d'ensemble
Relations publiques : Management of events in support of strategic organizational objectives for relations with investors, clients, employees, government, media or community. Special events as part of public awareness or fund-raising programs. Topics include planning, budgeting, financial support, logistics, protocol, working with suppliers and partners, promotion and evaluation.
Terms: Hiver 2010
Instructors: Lynch, Shaun (Winter)
- Prerequisites: CPRL 510 and CPRL 520