Vue d'ensemble
Relations publiques : Context in which media operate (regulation, ownership, practical constraints).Building relationships with journalists. Media theory and current trends in media uses and technology. Strategies and tools for communicating through media, including message development, spokesperson training and media events. Crisis and risk communications.
Terms: Automne 2009, Hiver 2010
Instructors: Durocher, Andre (Fall) Depow, Elaine (Winter)
- Prerequisites: CPRL 510 and CPRL 520