Overview
Music Professional Development : Business models for monetizing music effectively in the digital era; music marketing fundamentals; music value chain; traditional and new marketing tools; publicity, advertising and promotion; the e-press kit; touring and merchandising; online distribution; social network marketing strategies; rebirth of video content; viral marketing; marketing for subscriptions, wireless; global perspectives.
Terms: Fall 2009, Winter 2010
Instructors: Stein Sacks, Sheldon (Fall) Stein Sacks, Sheldon (Winter)