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CPRL 510 Fundamentals of Public Relations (3 credits)

Offered by: Career & Professional Develop (School of Continuing Studies)

Administered by: School of Continuing Studies

Overview

Public Relations : Survey and history of public relations practice, its various sub-specialties and its role in the organizational structure. Theories of communication and applications of theoretical knowledge in the field. Recent trends and best practices in both private and not-for-profit sectors. Professional ethics and associations.

Terms: Fall 2009, Winter 2010

Instructors: Pitts, Charles (Fall) Hirst, Elizabeth Jane (Winter)

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