Overview
Marketing : The process of marketing research is fundamental to the marketing manager's ability to obtain useful information upon which to base marketing decisions. The course develops a practical understanding of that process from a cost-benefit perspective. The acquisition of skills in all phases of the research process, including problem definition, data collection methods and sample design among others, is a major focus of the course.
Terms: Fall 2009, Winter 2010
Instructors: Letovsky, Steven (Fall) Letovsky, Steven (Winter)
- Prerequisites: CMR2 542 and CMS2 521