When Grocery Stores Meet the Supercentre
When Walmart turns one of its discount stores into a behemoth Supercentre, nearby grocers instantly face a more powerful rival. Their reactions can vary, from cutting prices, to diversifying selection, to doing nothing at all.
Which works best?
New research by marketing professors Minha Hwang, of º«¹úÂãÎè, and Sungho Park, of Arizona State University, reveals what grocers should and shouldn’t do when Walmart comes their way.
Read full article: , May 2, 2013
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