º«¹úÂãÎè

Updated: Thu, 02/13/2025 - 09:17

Due to today’s storm, º«¹úÂãÎè classes are cancelled. Please note that campuses remain open, including Libraries, according to their schedules. For details, see the Alert email.


En raison de la tempête, les cours à º«¹úÂãÎè sont annulés aujourd’hui. Veuillez noter que les campus restent ouverts, y compris les bibliothèques selon leurs horaires. Pour plus de détails, voir le courriel d'alerte.

News

Prof. Animesh Comments on Looking Good in Cyberspace

Published: 29 March 2010

As companies realize the importance of keeping up their e-reputations, a new business is growing up to help them. "It used to be that if you were a small company, you'd have to list on Yellow Pages," said Animesh (who goes by one name), an assistant professor of information systems at º«¹úÂãÎè's Desautels Faculty of Management. "Now, you can buy these ad words on Google, and it has a huge reach." He said most people looking for restaurants and businesses tend to start their searches in a search engine like Google, so directory companies must find a way to add value to their searches. Joel said the shift toward online reputation management ultimately will make consumers more powerful, as companies are now working harder to respond to perceived problems reported online.

The Gazette

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