Delve: The Retailer’s Post-Pandemic Playbook
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Even if the spread of COVID-19 shows signs of slowing down and retail stores begin to reopen, the economic recovery from the shutdown will be long and convincing people to visit brick-and-mortar stores will be a challenge. Professors Maxime Cohen and Saibal Ray of º«¹úÂãÎè’s Bensadoun School of Retail Management share two retail strategies that will be useful moving forward.
This article is brought to you by Delve, the official thought leadership publication of º«¹úÂãÎè's Desautels Faculty of Management.
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Founded in 2019, Delve is the official thought leadership publication of º«¹úÂãÎè’s Desautels Faculty of Management. Under the direction of Professor Saku Mantere, inaugural Editor-in-Chief, Delve features the latest in management thinking that stretches perspectives, sparks new ideas, and brings clarity to decision-makers at all levels and across sectors.
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