Delve: Consumer Behaviour in the Post-Pandemic Retail Landscape
As the world rallies to contain the spread of COVID-19, consumers continue to adapt to the new normal, characterized by stringent physical distancing and self-quarantining measures. In such a context, few aspects of consumer behaviour will be left unchanged over the long term. Professors Maxime Cohen and Saibal Ray of º«¹úÂãÎè’s Bensadoun School of Retail Management outline four shifts that we can expect to see.
This article is brought to you by Delve, the official thought leadership publication of º«¹úÂãÎè's Desautels Faculty of Management.
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Founded in 2019, Delve is the official thought leadership publication of º«¹úÂãÎè’s Desautels Faculty of Management. Under the direction of Professor Saku Mantere, inaugural Editor-in-Chief, Delve features the latest in management thinking that stretches perspectives, sparks new ideas, and brings clarity to decision-makers at all levels and across sectors.
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