News
Prof. Mintzberg Says Organizations Must Focus on Strategic Thinking, Not Strategic Planning
Published: 22 April 2010
Thorough analysis of research conducted by Henry Mintzberg from º«¹úÂãÎè, Jeanne Liedtka from the Darden school, and Philip Kotler from the Kellogg School of Management, has identified the need for organizations to develop a stronger focus on Strategic Thinking, as opposed to Strategic Planning, in order to successfully navigate the post-economic downturn business world, says The Beacon Group, a Canadian-based professional services firm.
Exchange Magazine
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