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Montreal Gazette - McLuhan's legacy: Alive and tweeting

Published: 17 July 2011

As early as 1962, Marshall McLuhan, who died in 1980, envisioned a computer as a research and communication device, perhaps even an “extension of consciousness” which would do the work of a television, library, encyclopedia and personalized shopping plaza. But by the time Will Straw was a graduate student in the late 1970s, McLuhan’s ideas had largely fallen from grace.

“He seemed a kind of embarrassing holdover from 1960s hyped-up utopian thinking. In the 1980s, the cutting-edge of media studies for grad students involved thinking about identity (gender, race, etc.) and not much about media,” said Straw, a communication studies professor and director of ’s Institute for the Study of Canada.

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