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Marketing Magazine: Don't write off books just yet, publishers say
Published: 26 April 2010
Lost in much of the hype surrounding new reading technologies is just how firmly entrenched the book has become as a cultural touchstone. In North America alone, the book industry is estimated to be worth more than $25 billion annually. “When something is that present it doesn’t just wither and die instantly,” said Andrew Piper, a professor in the English department at . Instead, said Piper, it is the role books play in our lives that is likely to change. He pointed out that the printing press didn’t render manuscripts obsolete. They just took a different form, such as notebooks.