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Growing Together: Synthetic Teamwork

Published: 18 October 2012

In Henry Mintzbergā€™s 1994 landmark book, ā€œThe Rise and Fall of Strategic Planning,ā€ the author calls for a new method to create effective strategies. He notes that ā€œStrategic planning isnā€™t strategic thinking. One is analysis, the other is synthesis.ā€

Mintzberg draws a definitive line between those that create strategy and those that devise the plan, arguing that the two are disparate exercises. He says ā€œReal strategic change requires inventing new categories, not rearranging old ones.ā€ Sage wisdom from the ā€™90s that has perhaps been forgotten by many American companies who play defense rather than offense during the economic downturn.

Read full article: , October 17, 2012

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