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Rethinking the retail experience: A Deanā€™s perspective

Published: 23 January 2019

As Dean Isabelle Bajeux continues to serve as Co-chair of the World Economic Forumā€™s Global Future Council on Consumption this week, she shares her thoughts on how retailers can keep pace with modern consumerā€™s needs.

ā€œStartups may always be the first to push the envelope, but established retailers need to be fast followers,ā€ she writes.

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